Secret Cinema Project: Lesson One

Don't Dream It, Be It- Cinema Screening Project

Types of Demographics

Demographic- A demographic audience profile defines groups based on things like age, gender, location and occupation.

Geodemographic- Allows the companies to look at where the audience lives i.e. council estate, crowded city or rural area as these audiences would probably watch different types of programme.

Socio-economic- Some companies will want to target an audience with a specific amount of money. This can be defined through their social status i.e. working class, middle class, upper class. This also considers factors such as earning power and profession i.e. (employed, unemployed, homeowner, renting, car owner, public transport, holidays per year UK and/or abroad).

Letter codes are often used to describe social status groups these are called Social Grades:

A- Upper Middle Class

B- Middle Class

C1- Lower Middle Class

C3- Skilled Middle Class

D- Working Class

E- Those at the lowest level of subsistence

Mainstream- Linked to what is most popular i.e. certain film companies such as 'Warner Bros', 'Paramount', 'Disney' etc, all are leading production companies that film makers trust and will use due to better financing, the use of cast and crew, the amount of releases hitting high ratings and many more reasons.

Alternative- Films or shows with smaller budgets and sometimes as a result, lower production values. They are less likely to have so called A-list actors. Examples might be Juno, Birdman or Brooklyn.

Niche- Very special and specified.

Audience Profiling- Audience Types

Dominant (or 'hegemonic') reading:

The reader shares the programme's 'code' (its meaning system of values, attitudes, beliefs and assumptions) and fully accepts the programme's 'preferred reading' (a reading which may not have been the result of any conscious intention on the part of the programme makers).

Negotiated reading:

The reader partly shares the programme's code and broadly accepts the preferred reading, but modifies it in a way which reflects their position and interests.

Oppositional ('counter-hegemonic') reading:

The reader does not share the programme's code and rejects the preferred reading, bringing to bear an alternative frame of interpretation.

Blumler and Katz's Uses and Gratifications Theory

Personal Identity- Who you identify with in media, aspirational/relatable qualities, catharsis, seeing something you relate to in media (Identify).

Personal Relationships- Things you bond with people over in media, things you have in common with people, interacting with the audience, social empathy (Social Interaction).

Surveillance- News, documentary, anything that is factual, what you take away from it/what you learn (Educate).

Diversion- Using different sources of media to distract ourselves and to help us escape from our mundane lives and relax, seeing the world through TV/film, taking views from TV/film.

Quantitative and Qualitative Results

Quantitative Results:

Numerical, statistical, percentages

Results that can be shown in a graph or chart

Surveys with closed questions; do you prefer a, b or c? Not questions such as 'what is your favourite?' and 'which do you dislike the most?'.

Qualitative Results:

Individual, personal

Results that can not be shown in a graph or chart

Surveys with open questions; what is your favourite? Not do you prefer a, b or c?

Interview, group discussions, peer feedback.

What is a cult film ?

A film that has developed a small but significant and highly dedicated fan base that grows overtime as the term “cult film” refers to movies that have passionate fans despite not being as mainstream and as popular as other films available to watch. There are films that under perform at the box office and typically bomb in the amount of profit that they make but the devotion from the following that the films have means that they become classics among the fans who are obsessed with the films whether they are good or bad in the eyes of the fans that live for the films.

McKittrick, C. (2018). What is an Interactive Screening? - Be Safe The Movie. [online] Be Safe The Movie. Available at: https://besafethemovie.com/portfolio-item/what-is-an-interactive-screening/ [Accessed 26 Nov. 2019].

https://www.liveabout.com/what-is-a-cult-film-4156574

What is a secret cinema?

A secret cinema is essentially watching a film in an environment which is very immersive and resembles of the scenery of the TV and film and mixed with the interactive theatrical experience that also not knowing what the film is that you are not aware of before you go into watch the film and you are brought into the film by how realistic the actors and scenery is very realistic to what it is in the film they are and how it looks.

What is an interactive screening?

An Interactive Screening is an opportunity to teach safe behaviors directly and explicitly to teens and adults with ASD and related disabilities, which is essential to promote safety during police encounters. Participants have fun and get to know local law enforcement professionals. The messages of safety, boundaries and following instructions in this presentation are relevant to every teen and adult, and can even be life-saving.

Be Safe The Movie. (2018). What is an Interactive Screening? - Be Safe The Movie. [online] Available at: https://besafethemovie.com/portfolio-item/what-is-an-interactive-screening/

What film/environment ideas do you have for this project?

• Fight Club- In the basement

• Bee Movie- Dressed as bees

• Zootopia- We will dree up as animals from the film

• Diary of a Wimpy Kid- Diaries handed out to people and dressed up as characters from the book/film

• The Incredibles- Dress up as members of the Incredibles' family